Flack Pack

PR’s New Measurement Model

Episode Summary

This week, we explore a new method of measuring PR campaigns, in reverse. Robert gets the scoop on a fresh way to evaluate your next communications project with Air Force Capt. Katie Cousins, the PR pro who invented the Sight Model.

Episode Notes

Love it or hate it, we all have to measure our PR campaigns. How did we do? Did we accomplish the goal? What were the results?

This week, we explore a new method of measuring PR campaigns, in reverse. Robert gets the scoop on a fresh way to evaluate your next communications project with Air Force Capt. Katie Cousins, the PR pro who invented the Sight Model.

We also debut the O’Dwyer’s PR Newsletter round-up, from our studio in New York City. O’Dwyer’s Associate Editor Steve Barnes reports the week’s top PR news headlines.

Today’s Buzzer Beater guest is a friend of the family, but does he recognize the voice on the other end of the call? We’ll find out.

On PR Rewind, our time traveling interns, Sarah Shelson and Sharon Osano, celebrate the 179th birthday of a cartoonist who gave us a famous logo still in circulation today. They’ll tell us more about the man who used his cartoons to take out a crooked power broker.

Links:

Greta Thunberg to climate-focused UN: ‘You have stolen my childhood… with empty words.’

PRSA International Conference in San Diego

Subscribe to O’Dwyer’s Free Email Newsletter

O’Dwyer’s Associate Editor Steve Barnes

Guest: Ted Shelson

Guest: Air Force Capt. Katie Cousins

Sight Model: An Analysis and Evaluation of Your Campaign Performance

Thomas Nast: American Political Caricaturist