Flack Pack

Pitching Trade Media

Episode Summary

When you look at your media list, where are the trade media outlets? Are they at the top or the bottom? If they’re not the first newsrooms you pitch, your strategy may be outdated. This week's guest, freelance journalist Scott Nover, writes about media and politics for pubs like the Washington Post and The Atlantic. He tells PR pros not to worry.

Episode Notes

When you look at your media list, where are the trade media outlets? Are they at the top or the bottom? If they’re not the first newsrooms you pitch, your strategy may be outdated. That’s because the audience continues to shift away from mainstream media to sources focused on specific issues or topics.

Mainstream outlets will always have a role, but there’s no doubting they’ve dropped beats, cut staff, and focused their resources on only the biggest national and local stories.

Robert’s guest, Scott Nover, is a freelance journalist writing about media and politics for pubs like the Washington Post and The Atlantic. He tells PR pros not to worry.

This week’s Buzzer Beater contestant fights hard to fulfill her AP Stylebook destiny. Also, we have the latest PR news headlines from O’Dwyer’s Associate Editor Steve Barnes reporting from New York City. And Flack Pack interns Sharon and Sarah set the PR time machine for the moment in 1985 when an important cause was born.

Links:

O’Dwyer’s Associate Editor Steve Barnes

Subscribe to O’Dwyer’s free E-mail Newsletter

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