Flack Pack

Earned v. Paid Media

Episode Summary

What’s more credible? Earned media or paid media? Robert examines a study on the topic with Dr. Julie O’Neil, Associate Dean at the Bob Schieffer College of Communication at Texas Christian University.

Episode Notes

What’s more credible? Earned media or paid media? The question is as old as the disciplines of advertising and public relations themselves. We think stories reported by journalists, that we placed, are more believable than a memorable television ad. But is that true? Are we right to think so? Robert examines a study on the topic with Dr. Julie O’Neil, Associate Dean at the Bob Schieffer College of Communication at Texas Christian University.

Also, John O’Dwyer, publisher of the O’Dwyer’s PR Newsletter, gives us the scoop on Communications Week 2019, launching Monday in New York City, London, and Germany. Our time traveling interns, Sharon Osano and Sarah Shelson, rewind one year to an art show that went awry.

And Steve Barnes reports the latest PR news headlines from the O’Dwyer’s PR newsroom in the Big Apple.

The Buzzer Beater returns next week!

 

Links:

Texas Christian University Study: Is Earned Media More Credible Than Advertising?

Guest: Dr. Julie O'Neil

O’Dwyer’s Associate Editor Steve Barnes

Subscribe to O’Dwyer’s free Email Newsletter

Communications Week 2019

Host: John O'Dwyer

Guest: Tiffany Guarnaccia

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