What’s more credible? Earned media or paid media? Robert examines a study on the topic with Dr. Julie O’Neil, Associate Dean at the Bob Schieffer College of Communication at Texas Christian University.
What’s more credible? Earned media or paid media? The question is as old as the disciplines of advertising and public relations themselves. We think stories reported by journalists, that we placed, are more believable than a memorable television ad. But is that true? Are we right to think so? Robert examines a study on the topic with Dr. Julie O’Neil, Associate Dean at the Bob Schieffer College of Communication at Texas Christian University.
Also, John O’Dwyer, publisher of the O’Dwyer’s PR Newsletter, gives us the scoop on Communications Week 2019, launching Monday in New York City, London, and Germany. Our time traveling interns, Sharon Osano and Sarah Shelson, rewind one year to an art show that went awry.
And Steve Barnes reports the latest PR news headlines from the O’Dwyer’s PR newsroom in the Big Apple.
The Buzzer Beater returns next week!
Texas Christian University Study: Is Earned Media More Credible Than Advertising?
Guest: Dr. Julie O'Neil
O’Dwyer’s Associate Editor Steve Barnes
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Communications Week 2019
Host: John O'Dwyer
Guest: Tiffany Guarnaccia
Banksy's Shredded Painting Stunt Was Viral Performance Art. But Who Was Really Trolling Who?
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